Wine Fund

After years of soulless, disconnected campaigns churned out in Prague ivory towers, we gave the Czech Wine Fund a brand voice rooted firmly in soil, craft, and authenticity - finally reconnecting consumers with the true value in every bottle. Record-breaking likability score, brand awareness and purchase relevance in the entire history of brand performance tracking.
product innovation, brand repositioning strategy, communication strategy, brand voice, visual identity, creative concepts, image & wine style campaigns, TV, outdoor, digital, point of sale, merchandising, not your common 30” TVc shoot, but year-long documentary shoots spanning the entire wine-growing season, video & photo production, golden EFFIE trophy.