Outbreak - making brands contagious

We change the game for clients big and small. Through deep insights, logic & magic, and precise execution. From product innovation and brand strategy to global multichannel campaigns. Since 2007.

Senior Leaders

Forged in, but done with, global ad corporations. Broad multi-industry expertise. 20+ years of brand marketing under each belt. Victories & lessons learned. Still hungry!

Dan Farkaš, Strategist
+420 605 503 303
dan@outbreak.cz
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Martin Pasecký, Creative Director
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Ivo Laurin, Strategist
+420 604 178 272
ivo@outbreak.cz
LinkedIn

Our Work

Trezor

Created the first-ever world-class comms for the global heavyweight in Bitcoin hardware wallets. Worldwide image & product campaigns, focus market USA.
brand repositioning strategy, communication strategies, uncommonly modular creative concepts ideated, shot, and post-produced to generate terabytes of TV-grade-quality footage & stills reusable across digital platforms, formats, contexts and messages in hundreds of executions for years, hybrid physical/virtual Unreal engine LED wall shoots, motion control product shoots, drone shoots, 3D CGI animation, generative AI production, video & photo production.

AXA

Strategically concepted and crafted for six EU markets - each with its own brand context and audience - super versatile! And AXA in the U.S. bought it too.

Brand positioning, wheeled suitcase brand device, brand claim, communication concept, integrated brand and product campaigns, production of video ads optimized for diverse TV and digital platforms with greatly varying length requirements.

Wine Fund

After years of soulless, disconnected campaigns churned out in Prague ivory towers, we gave the Czech Wine Fund a brand voice rooted firmly in soil, craft, and authenticity - finally reconnecting consumers with the true value in every bottle. Record-breaking likability score, brand awareness and purchase relevance in the entire history of brand performance tracking.
product innovation, brand repositioning strategy, communication strategy, brand voice, visual identity, creative concepts, image & wine style campaigns, TV, outdoor, digital, point of sale, merchandising, not your common 30” TVc shoot, but year-long documentary shoots spanning the entire wine-growing season, video & photo production, golden EFFIE trophy.

Alma Career

Inspired crowds of somewhat unhappy Czechs to ditch soul-crushing jobs and start fresh, fulfilled. Bronze EFFIE trophy.

jobs.cz, prace.cz, pracezarohem.cz, communication strategies, creative concepts, copywriting for media contexts and timing, image & product campaigns, TV, outdoor, digital, social media, drone shoots, 3D CGI animation, brand song music video production, video production.

Linet

Defined and crafted the first-ever world-class comms foundation for the world’s #1 manufacturer of advanced-care hospital beds. Global campaigns across USA, China, Spain, Italy, Portugal, and France.

brand repositioning strategy, communication strategies, creative concepts, 360º immersive VR video production, rotoscoping video production, 3D CGI animation, video production.

Chance

Outsmarted social media restrictions with clever communication strategies for the sports betting brand. Creative concepts, real-time social media management, high volume & frequency social media memes, buzz stunts, rap song music video production.

Václav Havel Airport Prague

Repositioned an airport with an image problem as more than a departure point - a gateway to the world that transforms the Czechs who pass through it. Brought emotional depth to the brand through its storied history, told through the voices of national icons.
Customer journey mapping, customer experience transformation, brand repositioning strategy, brand voice, brand story, visual identity, communication strategy, creative concepts, image & product campaigns, TV, radio, outdoor, print, digital, social media, merchandising, video & photo production.

Walmark

Transformed Walmark’s sad problem‑solution communications game into a relentlessly optimistic, groundbreakingly effective daily-dose campaign architecture. Silver EFFIE trophy, Prostenal, Biopron, Beliema, Proenzi, Hong Kong and western & eastern Europe-wide deployment.

brand repositioning strategies, communication strategies, creative concepts, product format innovation strategy, image & product campaigns, TV, digital, point of sale, video & photo production.