Uncommon
Angles
Ideas
Impact
Growth
We transform clients’ business games, innovate products, reposition brands and deliver global multichannel campaigns that resonate through deep insights, strong logic & magic.
Since 2007, we’ve tackled business problems from uncommon angles, engineering uncommon ideas, delivering uncommon impact, unlocking uncommon growth.
Let’s make something uncommon together!
Forged in, but done with, global ad corporations. Broad multi-industry expertise. 25 years of brand marketing under each belt. Victories & lessons learned. Still hungry for the uncommon!
Dan Farkaš, Strategist
+420 605 503 303
dan@outbreak.cz
Martin Pasecký, Creative Director
Ivo Laurin, Strategist
+420 604 178 272
ivo@outbreak.cz
Creative and effectiveness trophies from Vegas to Portorož? Got ’em all. But screw them trophies – activated audiences, out-of-stocks, clients tired of winning – that’s why the champagne’s on ice.
Clients’ Emails
Ivan Pukan
Chief Marketing Officer
Walmark, food supplements and over-the-counter CEE powerhouse
We have seen exceptional reception of our products and I can confidently say that the content Outbreak delivered has had an enormous impact on delivering that.
Danny Sanders
Chief Commercial Officer
Trezor, global heavyweight in Bitcoin hardware wallets
Highest brand awareness and highest purchasing relevance in history! Unconventional creativity, prompt responses to our requests, an excellent, inspiring partnership.
Jaroslav Machovec
Director
Wine Fund, the champion of Moravian & Bohemian wine marketing
1. Strategy & Planning
product innovation, go-to-market strategy, brand strategy, communication strategy, channel strategy
We craft uncommon, but straightforward, actionable strategies designed for practical use throughout the creative development, execution, and deployment phases — unlike the “academic decks” of freelance advisors, ours are thought through to be applied and deliver results — not to collect dust.
2. Creative Development
brand & performance communication concepts, copywriting & art direction, naming, brand identity
We ideate insight-first, start with the ‘why,’ and aim to disrupt, fcuk common, think out-of-the-box — that gets attention and wins, especially in an era of marketing mediocrity.
3. Production
video, generative AI video, photo, events, buzz stunts, brand experience, influencer marketing, word-of-mouth activation
Execution perfects the idea. Unlike global ad corporations’ senior talent, ours doesn’t disappear after winning the pitch, staying involved from start to finish, ensuring sharp judgment, refined taste, and that objectives are met.
4. Deployment
TV, digital, social, retail, internal, outdoor, print, radio, B2C, B2B, PR, event, community
We stand for future-proof, modular, adaptable creative concepts designed to generate plenty of versatile content, optimized for deployment in a wide range of traditional and digital channels, formats and contexts — plus as a legally sound fuel for generative AI.
5. Evaluation & Adjustments
The campaign doesn’t end on launch day. We optimize — refining messaging and executions based on data.
Our Work
brand repositioning strategy, communication strategies, uncommonly modular creative concepts ideated, shot, and post-produced to generate terabytes of TV-grade-quality footage & stills reusable across digital platforms, formats, contexts and messages in hundreds of executions for years, hybrid physical/virtual Unreal engine LED wall shoots, motion control product shoots, drone shoots, 3D CGI animation, generative AI production, video & photo production.
Brand positioning, brand claim, communication concept, integrated brand and product campaigns, production of video ads optimized for diverse TV and digital platforms with greatly varying length requirements.
product innovation, brand repositioning strategy, communication strategy, brand voice, visual identity, creative concepts, image & wine style campaigns, TV, outdoor, digital, point of sale, merchandising, not your common 30” TVc shoot, but year-long documentary shoots spanning the entire wine-growing season, video & photo production, golden EFFIE trophy.
brand repositioning strategy, communication strategies, creative concepts, 360º immersive VR video production, rotoscoping video production, 3D CGI animation, video production.
Customer journey mapping, customer experience transformation, brand repositioning strategy, brand voice, brand story, visual identity, communication strategy, creative concepts, image & product campaigns, TV, radio, outdoor, print, digital, social media, merchandising, video & photo production.